Investing in the future
not the past

We believe in the power of bold acquisitions. Like the Peregrine falcon, known for its speed, vision, and precision, our approach is inspired by a radical strategy: to acquire and accelerate the leaders of tomorrow.

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WHY Peregrine?

Visionary Acquisitions

We don’t just buy companies; we acquire future leaders. Our focus is on identifying and acquiring businesses that are set to dominate their industries, ensuring rapid growth and market leadership. Based on category design principles, we create and capture new markets with the precision and agility of a Peregrine falcon.

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Proven Success

We don’t just buy companies; we acquire future leaders. Our focus is on identifying and acquiring businesses that are set to dominate their industries, ensuring rapid growth and market leadership. Based on category design principles, we create and capture new markets with the precision and agility of a Peregrine falcon.

Examples of Radical M&A

by Google

For $1.6 Billion

Acquired in 2006, now a cornerstone of Amazon’s gaming and retail ecosystem.

twitch logo

by Amazon

For $970 Million

Acquired in 2014, now a cornerstone of Amazon’s gaming and retail ecosystem.

by Amazon

For $13.4 Billion

Aquired in 2017, revolutionizing the grocery industry with omni-channel retail.

Our strategy

Be DIFFERENT

At Peregrine Capital Partners, we stand apart from traditional M&A boutiques. We aim to create and own new categories, driving innovation and redefining industries.

Our philosophy

We acquire with a forward-thinking approach. Our decisions are guided by where the world is headed, not where it’s been, creating unparalleled value and growth for our partners and stakeholders.

Backed by Expertise

Peregrine Capital Partners is a sister company of BW Ventures, a leading innovation and growth firm. The skills and insights from BW Ventures are deeply integrated into our strategies, ensuring that we leverage the best practices in innovation and growth to drive success.

Let us introduce ourself.

Portrait photo of Bert-Jaap

Bert-Jaap Brons - Partner

With extensive experience in investment management and corporate advisory services, Bert-Jaap has been instrumental in driving strategic transactions across diverse industries. His extensive tenure at Aegon, both in the Netherlands and internationally, has honed his expertise in deal origination, due diligence, and negotiation, consistently delivering optimal outcomes for clients. With a deep understanding of financial markets and a strong ability to navigate complex business environments, Bert-Jaap plays a key role in securing the best possible deals for our clients.

Portrait photo of Maarten van Kroonenburg

Maarten van Kroonenburg - Partner

With extensive experience in developing sustainable innovation strategies, as CEO of BW Ventures, he has led the implementation of these approaches in over 200 companies. At Peregrine Capital Partners, Maarten leverages his expertise to help his clients identify and acquire businesses poised to lead their industries. His strategic vision and hands-on experience are instrumental in driving innovation and redefining industries through bold acquisitions.

Our Story

We are driven by a passion to redefine the landscape of mergers and acquisitions, infusing them with innovative strategies that go beyond traditional market consolidation. Our story begins with a vision shared by two distinct yet complementary pioneers, Maarten van Kroonenburg and Bert-Jaap Brons, who saw an opportunity to challenge the conventional M&A approach and transform how companies achieve sustainable growth in a radical manner.

 

Maarten, who founded BW Ventures, brought with him a wealth of experience in identifying and developing new value propositions and Go-to-Market strategies. Working alongside corporate giants, he recognized a significant gap in the M&A market. Traditional firms focused predominantly on acquiring companies to increase market share rather than investing in or partnering with innovators who were leading and creating entirely new market categories. This realization sparked the idea for Peregrine Capital Partners—a firm dedicated not just to transactions, but to fostering innovative environments where entrepreneurial spirits thrive. 

 

Bert-Jaap, with his extensive background in leading full-scale M&A processes in the financial services industry, brought the essential expertise needed to handle complex deals that span cultural and global landscapes. His success in culturally diverse markets like Japan highlighted the importance of integrating and respecting different corporate, geographical and generational cultures, a skill that now underpins Peregrine's approach to every deal. Together, Maarten and Bert-Jaap saw the potential not just for collaboration, but for crafting a new kind of M&A practice—one that supports innovators and industry leaders as they navigate the challenges of innovation and scaling in new categories.

 

At Peregrine Capital Partners, our mission is clear. We strive to be the strategic partner for companies that are ready to make bold moves—those that aim to not only participate in their markets but to lead them. We provide more than just M&A assessments; we offer a partnership that understands the intricacies of innovation, appreciates the nuances of culture, and crafts strategies tailored to sustain the entrepreneurial drive that fuels market leaders. We scout, structure deals and help raising funds with the same lens: fostering an innovative drive and a strategic long-lasting collaboration. 

 

Our journey is about creating stories of transformation and success. It's about believing in the power of innovation and the potential of visionary companies to reshape their industries. With each partnership, we commit to maintaining the entrepreneurial spirit that is essential for continued leadership and category dominance.

Our approach - Radical M&a

Our approach, known as Radical M&A, redefines traditional mergers and acquisitions by prioritizing category acceleration over market consolidation. A "category" in business refers to a distinct segment or class of the market defined by unique customer needs and product features. Radical M&A focuses on securing leadership in innovative and emerging categories, unlike conventional M&A which often seeks to strengthen a company's position within existing markets by acquiring competitors. This forward-looking strategy ensures that our clients don't just maintain their current dominance but are also poised to lead future markets.

 

Radical M&A diverges from consolidation strategies, which assume the future will mirror the past, encouraging companies to enhance their positions in declining or slow-growing markets. In contrast, our acceleration strategy is based on the belief that the future will differ significantly from the past, driving us to invest in leaders of new or tangentially related categories to secure a competitive edge for your company’s tomorrow.

 

For example, Google's acquisition of YouTube was not just about entering the video sharing space; it was about dominating the rapidly growing online video category before it matured. Similarly, Amazon’s purchase of Whole Foods wasn’t merely an expansion into grocery retailing. It strategically positioned Amazon at the forefront of the organic and premium grocery category, directly aligning with evolving consumer trends towards healthier and sustainable products.

 

Radical M&A doesn't merely extend market reach; it creates new growth arenas by strategically positioning our partners as pioneers and category leaders. This approach transforms industry landscapes, crafts enduring legacies, and redefines competition rules, propelling visionary companies to new heights.

 

Mirroring the peregrine's flight, we don't just hunt deals—we unlock new horizons.

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Partner with Peregrine Capital Partners

If you’re ready to bet on the future and be part of something different, join us at Peregrine Capital Partners. Together, we can shape the industries of tomorrow and achieve extraordinary success.